S=Such a great newspaper
T=Touches the lives of many
R=Remains in print
E=Everyone is important
E=Earns its readers trust
T=Teaches in a special way
S=Seeds success into the lives of the less fortunate
E=Everyone is loved as family
N=Never gives up on others
S=Same foundation from the start
E=Ending homelessness a must
M=Maintains its worth
E=“Extra, Extra read all about us”
D=Delivers on time
I=Intends to make housing a human right
A=Award-winning publication