Brian, please write a letter to the mayor so she can push people to help us. We need to make Street Sense Media better, and we need to have a big event and invite the mayor to come out to help us. And then we need to make Street Sense Media merchandise and give it to people that buy the paper. We need to think bigger: t-shirts with logos and other ways to reward customers that buy and support the paper. We need to change Street Sense Media. This two week schedule is not working and neither is this reduction in incentive papers. Can we think of other ways to save money? Why not get more advertising for Street Sense Media?